LLIBERTÀ
Branding
LLibertà is much more than a sex shop - this was the underlying message throughout the entire project. At first the identity was created by the founders, but after struggling in creating a coherent brand image and a clear positioning they decided to move forward with a re-branding. At this moment we are working on the development of their website and online store.
They needed to create a clear path for the brand and position it not only as a sex shop but also as a taboo-free brand that focuses on empowering women/men and couples through taboo-free relationship initiation and sexual self-awareness. Together we created a strong brand identity, irreverent and at the same time delicate and sensual.
